Our expertise is in setting up and running campaigns, not in actually
making the calls. We independently source, monitor and control
external call specialists, thereby maintaining a high standard of
service for you.
Before starting on a telemarketing project, we work with you to put
together a Strategic Telemarketing Plan, which will look your target
customers, your unique selling points and your campaign objectives.
We then refine the call proposition so it may have a better chance of
Working closely with you, we then independently control the following steps:
Prepare a call guide. It is vital that this is prepared and presented in the best way to meet your objectives, but we do not believe in scripts.
Source a targeted database of prospects - this can be a trade list or a financial data list.
Source call specialists who we have worked well with in the past, or screen new call specialists.
Train the call specialists who will be working on your behalf using role-play and similar techniques.
Monitor the call specialists in order to maintain a high quality of service and feedback for you.
Appointment Setting / Lead Generation
This involves the call specialists calling prospects on your behalf:
Confirming the contact details of the decision makers.
Introducing your company, products or services to the decision-maker with the objective of making a confirmed appointment.
Prospects sometimes ask to be sent company or product literature before confirming a meeting. In this case and only if they are seriously
interested, we will forward details to you so that you can send appropriate literature.
This mailing would be followed up a few days later with the intention of making a confirmed appointment.
Notes from the calls that we make will be sent to you for your future use.
Some recent Telemarketing campaigns we have run for clients:
IT SOLUTIONS PLC
Reviewed the company’s in-house telemarketing procedures and
statistics, remodelled the proposition to prospects, drafted the
script, recommended and screened call specialists, and monitored and
controlled the process. The result was a dramatic improvement in
number of calls made per week, leads generated and business obtained
by our client. Now working with another division of this plc.
SPORTS GOODS SME
Set up an in-house team of 6 telemarketing specialists, trained the
staff and monitored and controlled the quality and quantity of calls.
This structure more than doubled the volume of the client’s turnover
in a 12 month period.
Designed a Strategic Telemarketing Plan to fit in with the company’s
marketing objectives, sourced a targeted list of potential clients,
located two call specialists to work on the campaign, trained and
monitored the process, and adjusted the proposition and script