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Strategy Health Checks
The strategy of an organisation has a life cycle: a dormant phase and a development phase. Because strategic issues are rarely considered by continuous review, many organisations spend most of their time in the dormant phase.
Most large companies employ whole departments to monitor the Strategic Management of their businesses. Small and medium sized firms cannot afford this. Neither can they afford to employ and train their own employees to perform this task, nor can they afford the time necessary to carry out these functions themselves due to daily pressures and administration. In any case, if Strategic Planning and Management is done internally, owners often find it difficult to be fully objective.
Often there is need for a fundamental reappraisal of where the business is going to go, if the company is to set a course towards sustainable and improved profitability. Ideally, strategic reviews should be monthly or quarterly, but AT THE VERY MINIMUM, companies should have their strategic direction externally and objectively analysed once a year to maximise profitability.
Strategy Health-Checks can cover the whole business or, in more depth, a critical function such as marketing, business development, export, Internet marketing, market research, funding, acquisitions and mergers, purchasing, communications, management, etc.
Strategy Health-Check Stages Include:
Detailed M.O.S.T. Analysis
Tactics, Timescales, Responsibilities
Monitoring and Control Procedures
Detailed S.W.O.T. Analysis
Strategic Options from S.W.O.T.
PLUS - Written Strategy Health-Check Reports complete with independent recommendations
PLUS - Fax and e-mail support for 12 months for ongoing independent strategic advice