At Strategy Consulting Limited, we believe that effective PR is more
than just sending out Press Releases. The normal scattergun approach
can bring very patchy results, whereas highly targeted PR can produce
some remarkable business returns. We approach PR from a strategic
angle first, so that time and money can be more effective.
We start by putting together with clients a Strategic PR Plan which
often looks at the following
PR Mission - what you want to achieve as a final end result and when
PR Objectives - what are the key elements that make up the end goal
PR Strategies - an analysis of the strategic option for achieving
these objectives
PR Tactics - detailing actions which will give the strategies every
chance of working
PR Timescales, Responsibilities and Controls - who is going to do what
by when?
We then often assist the client in implementing the strategies on a
regular basis.
Some examples of the successful PR campaigns that we have run for
clients:
TOP LONDON MODEL AGENCY
One of the major model agencies in the UK, but without a high profile
and lacking supermodels.
Devised and implemented concept of celebrity division which raised the
company's profile and lead to substantial PR in OK!, GQ, Daily Mirror,
and B Magazine.
SPORTS EQUIPMENT
Start up company with no profile at all with customers, wanting to
launch with a splash.
Devised product innovations which resulted in world-wide media
coverage including front page of The Times and Daily Telegraph on the
same day followed by most of the national dalies, News at 5.45, Sky
Sports, radio interviews on Radios 1,2,4,5 and World Service, numerous
trade magazines and international exposure including Australia, South
Africa and New Zealand.
HOTEL GROUP
Low profile group wanting a combination of PR and promotions to raise
their image and attract firm bookings.
Devised joint promotion and PR strategy for use in targeted magazines
and achieved promotions in numerous titles including Somerfield
Magazine, Bizarre (with Heavenli from pop group The Honeyz), What's on
in London and Shoot!
INTERNET START UP
Technical product which needed a high profile launch to attract users.
Devised and implemented strategy of involving international model and
singer Samantha Fox, negotiated agreement with her, organised photo
shoot with agency, and achieved excellent coverage in dot.com
Telegraph, Annanova and many trade magazines and Internet Ezines.
At Strategy Consulting Limited, we believe that effective PR is more
than just sending out Press Releases. The normal scattergun approach
can bring very patchy results, whereas highly targeted PR can produce
some remarkable business returns. We approach PR from a strategic
angle first, so that time and money can be more effective.
All quotes are taken directly from written references, and originals are available on request. For details of recent work,