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Internet Strategy

internet strategy, uk, business, Strategy Consulting Who needs an Internet strategy?

Everybody does! Whether you are old economy or new economy, or "clicks and bricks", the Internet will impact on your business. Even if your strategy is to do nothing, it is worth deciding so. It is too late to ignore the Internet.

How do you develop an Internet strategy?

The first step in considering an Internet strategy is to identify the overall goals of the business. See business planning and strategy planning. Then decide how your web strategy will address these goals and complement your off-line plans.

An Internet strategy should include:

  • specific business goals
  • objectives for Internet activity
  • a programme of actions that will achieve business goals
  • benchmarks for measuring achievement
  • business model - what it will cost and what it will achieve

    So what are you trying to achieve? Do you want to:

  • communicate news?
  • build a corporate identity?
  • distribute information?
  • provide a live information source?
  • purchase/find best-buys?
  • sell - advertise, auction, shopping basket?
  • get people to call you?

    Each of these is likely to require a different approach.

    We don't know whether you want to develop a business or Internet strategy now, build a web site, whether you are a dotcom, or whether you would like to learn more about our consultancy. You could contact us now. Or you could explore more of the site.

    Or, of course, you could do nothing.

    The choice is yours.

    Find out more about the Search Engine Optimisation services we provide:

  • WEB SITE DESIGN
  • SEARCH ENGINE OPTIMISATION
  • HOW SEO CAN HELP YOUR BUSINESS
  • LINK BUILDING
  • PAY PER CLICK ADVERTISING
  • WEB SITE REVIEWS


    More information? Ask us here.

    Strategy Consulting Limited
    Tel: 0845 8380936
    Email: strategy@nildram.co.uk
    Fax: 0870 1369549

    © Strategy Consulting Limited - Internet Strategy



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