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Who needs an Internet strategy?
Everybody does! Whether you are old economy or new economy, or "clicks
and bricks", the Internet will impact on your business. Even if your
strategy is to do nothing, it is worth deciding so. It is too late to
ignore the Internet.
How do you develop an Internet strategy?
The first step in considering an Internet strategy is to identify the
overall goals of the business. See business planning and strategy
planning. Then decide how your web strategy will address these goals
and complement your off-line plans.
An Internet strategy should include:
specific business goals
objectives for Internet activity
a programme of actions that will achieve business goals
benchmarks for measuring achievement
business model - what it will cost and what it will achieve
So what are you trying to achieve? Do you want to:
build a corporate identity?
provide a live information source?
sell - advertise, auction, shopping basket?
get people to call you?
Each of these is likely to require a different approach.
We don't know whether you want to develop a business or Internet
strategy now, build a web site, whether you are a dotcom, or whether
you would like to learn more about our consultancy. You could contact
us now. Or you could explore more of the site.
Or, of course, you could do nothing.
The choice is yours.
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